Birmingham’s very own chocolate paradise, a unique place to indulge all of your senses. Our attraction is a fun, educational multimedia attraction dedicated to the story of Cadbury and chocolate.
Cadbury World's oldest attraction is also its newest at the new Bournville Experience. Discover the unique Cadbury Culture behind the factory and the Bournville village. Design a chocolate box, respond to the brothers' Suggested Rules of Health and look through interactive binoculars to see how George was a man ahead of his time.